Performing at an Avicii-style, dance music pace must have been quite a challenge for Alexandre Pires, the Brazilian singer on the official 2014 FIFA World Cup anthem, Dar Um Jeito. Pires is better known as a crooner of smooth romantic ballads, and is one of the few Brazilian superstars who has also managed to crack the Latin (Spanish-speaking) market, including in the United States, with this type of music. Dar Um Jeito is the fastest I’ve ever heard him sing! I can’t envisage him becoming a rapper.
Alexandre Pires came from a musical family and along with his brother and cousin was a member of a popular group Só Pra Contrariar (often known as SPC for short), who had considerable chart success in the 1990s in Brazil. However, he left them in 2002 to go solo and their fortunes waned somewhat after that while his international career took off. However, Pires recently got together with SPC again for their 25th anniversary compilation, recorded live in Porto Alegre. One of the songs from it, Recordações, (which could be translated as recollections, remembrances, souvenirs) recently made the Brazilian top 10. It is very typical of his and the band’s style.
Pires often appears in a white vest, or topless, to show off his chest. The example pictured left is the cover of his very successful album from 2003, Estrela Guia (Estrella Guia in Spanish). But if you do a image search on him on the internet you will find more provocative poses and you might even come across a photo or two of him in a revealing, wet white swimming costume or “sunga branca”. Anyway, this next song is one of the singles from that album, Bum Bum Bum. Now, I know what you’re thinking – you’re imagining it’s a homage to the human posterior, or rather three human posteriors. But you’re wrong, it’s not about bums, it’s about boom boom booms, the beating of a heart. Now there’s a pronunciation lesson for you.
Pires often re-records his songs in Spanish to target the rest of the South American market; if you would like to compare the two versions of what was probably his biggest hit, see my post entitled Great songs in one language or another.
Here’s a more recent single, A Chave É O Seu Perdão (The Key is Your Forgiveness/Pardon), taken from his most recent solo album Eletrosamba, which won a Grammy award last year.